This weeks theme for #WASO is Introducing change. I can’t speak to that since we are still
waiting to adopt. Instead I think I’ll
talk about my obsession with numbers and how it helps me cope with the wait.
I've said time and again I wasn't into social media before
embarking on our journey to parenthood.
I had a Facebook page and a photo site or two but rarely used them. I now have probably 1/2 to 2/3 of what’s out there
and would probably do more but I couldn't keep up with it. So I broke open that
shell very early in the process and slowly added more social media as the wait
continued.
We have our Facebook Page and it’s isn't updated as often as
it probably should be but I do try to post something every week at the very
least. Twitter is the one that I probably don't use as I should. I’m more a re-tweeter of others or I favor
posts I think are fun, cute, funny, or relate to adoption. I've posted our blog, etc but we never got
traffic for it so I just stopped. I then
also have Instagram, Pinterest, Google plus, a you tube channel plus 3 adoption
pages, 2 of which I routinely update and of course this blog.
So what about that numbers thing I mentioned, well Google Analytics
plays a huge role in what I do every day. I figure out where our page traffic
comes from and what pages are being viewed.
I also check where in the states that traffic is coming from and then
cross-reference our sites that have separate analytics. I want to see if it’s
actual good traffic or if it’s bots. I
know for a lot of folks they just stay away from G.A. to keep them from
obsessing but it actually makes me feel better and shows what referral source
it’s from. I noticed over the last month that social sites I thought might be a
waste of time are actually driving some of the traffic, sure the numbers are
minimal but it only takes the right expectant mom to find our page and get to
know us better through words and pictures. I know it doesn't work for everyone
but for me it keeps the wait more reasonable knowing we are being viewed.